The Neuroscience of Choice

Dr Irena O’Brien’s article on the neuroscience of choice highlights the challenge I see frequently with my executive clients:

You’ve done the research.

Weighed the options.

Analysed the outcomes.

And somehow, you’re still not able to make the call.

Why?

Because decision-making isn’t just logical.

It’s biological.

Our nervous system state shapes what we see as possible.

Stress narrows our thinking.

Calm restores clarity -snd the ability to decide with conviction.

A coach helps you settle into the state where the “right” choice becomes clear.

So you’re deciding from who you want to be.

Not reacting under pressure.

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I’m Enko.

I’m a catalyst for positive change.

I coach executives to create both the impact and the life that they want.

Interested? Message me to arrange a complimentary 30 min coaching discovery call.

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