Dr Irena O’Brien’s article on the neuroscience of choice highlights the challenge I see frequently with my executive clients: You’ve done the research. Weighed the options. Analysed the outcomes. And somehow, you’re still not able to make the call. Why? Because decision-making isn’t just logical. It’s biological. Our nervous system state shapes what we see as possible. Stress narrows our thinking. Calm restores clarity -snd the ability to decide with conviction. A coach helps

They were willing to pay top $ I said no. Here’s why. - The scenario The company wanted me to coach a direct report to a senior director....